Differences Between Customer and Client


Short Term Transactional RelationshipLong Term Advisory Relationship
Low Degree of StickinessHigh Degree of Stickiness
Less Face Time Personal InteractionMore Face Time Personal Interaction
More Price SensitiveLess Price Sensitive
Relationship Build on Resources (Time/Money) SpentRelationship Build on Trust
Emphasis on SellingEmphasis on Serving Needs
Provide little or no advice and consultancyProvide expert advice and consultancy
Use persuasion and hard effort to sellUse credibity and reliability to sell
Provide little or no security and protection for the purchaseProvide security and protection for the purchase